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Delivering "Digital Packages"
CNET Radio, November 21, 2001 |
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JOHN ADAMS, anchor:
John McCrea's on the line with us. He's the Senior V.P. of Marketing at
Radiance, and what we're kind of talking about is large media files. Is
it mainly video files that Radiance focuses on?
Mr. JOHN McCREA (Senior V.P. of Marketing, Radiance):
We have a notion of a "digital package," and what's inside the package is
a digital file or collection of digital files, of any format.
ADAMS: Good. I agree with that...It's amazing. You know, I'm a PowerPoint
user, and some of the PowerPoint presentations I come up with are just huge!
You start putting audio files in them, start putting a little video clip
in them, and they just become really large and cumbersome.
McCREA: And what we're finding is this. We talk to enterprises of all sizes,
and the bigger the company, the more likely they are to have very large
digital media assets, such as multimedia tools used by the sales force.
And right now they're typically being distributed on CD. Or they've got
large video files that they're creating to do corporate communication, and
they distribute them on VHS tape, because they are worried about saturating
their network.
ADAMS: So what Radiance is gonna do is provide me with a solution where
I can have a secure, scheduled push, basically, of something I want to get
out to a group of my employees or my clients.
McCREA: We actually think that it's bigger than that, in the sense that
once you've implemented a Delivery Management System like the one we're
about to bring to market, not only can you use it to send these digital
packages to whoever you want to within your network, but you can also make
these digital packages available on request, as well, for applications like
eLearning, where you want to get the right information to the right person
when they need it. |
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