NAB, LAS VEGAS, Nev. – April 5, 2007 – Radiance™ Technologies, the leading provider of asset delivery systems, today announced it will host an executive panel at NAB2007 that will explore how technology firms and broadcasters can unite to prepare for the oncoming explosion of digital content.

Leaders from broadcasting and technology will discuss how the growing requirement to create, exchange, and distribute massive digital content is challenging the industry to innovate. The network infrastructures of today are ill-equipped to handle these "digital assets," but revolutionary changes in broadcasting are acting as catalysts for major evolutionary changes in networking technologies.

The Info-Session panel, titled "How the Broadcast Industry Is Forcing the Tech Industry to Innovate" will be moderated by Bart Feder, president and CEO of The Feedroom, and takes place Tuesday, April 17, 2007, at 2:00–4:00pm PDT in Room N250, North Hall, Las Vegas Convention Center.

The panel will include:

• Andy Brown, CTO, TelAmerica Media
• Tom Engdahl, President and CEO, Radiance Technologies
• Stavros Hilaris, Senior Vice President of Technology, Ascent Media Systems
• John Honeycutt, Executive Vice President, Television Operations Group, Discovery Communications
• Clyde Smith, Senior Vice President of Global Broadcast & Standards, Turner Broadcasting
• Bart Feder, CEO, The FeedRoom (Moderator)

 "Technology has enabled broadcasters, content creators, and advertisers to produce ever larger digital assets, but many are finding the current delivery infrastructure to be inadequate," said Tom Engdahl, president and CEO, Radiance Technologies. "The coming onslaught of high-definition video is one such area where today's file delivery methods – both physical and digital – are ill-equipped to effectively and efficiently move revenue-generating digital assets. Technology players need, once again, to innovate in order to ensure that customers seeking to produce and monetize these more powerful digital assets are able to do so through file-based digital asset workflow, management, and purpose-built asset delivery systems such as Radiance TrueDelivery."

All attendees will be registered to win one of two Apple 80GB iPods, which will be given away at the session.

About Radiance Technologies
Radiance Technologies is the leading provider of asset delivery systems (ADS) for moving and managing digital assets through any network with speed, security, control and reliability. The company develops and markets managed ADS solutions to organizations that need to deliver high value, collaborative digital assets on-time. Radiance TrueDelivery is empowering knowledge workers by simplifying and managing digital asset delivery. Radiance was founded in 2000, and its investors include Levensohn Venture Partners, Vanguard Ventures and Sutter Hill Ventures.

™ Radiance and TrueDelivery are trademarks of Radiance Technologies, Inc.

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Media contacts:
Karin Taylor
Trainer Communications
Phone: 408-979-0891
Email: rad@trainercomm.com